PPC Definitions
Keyword Insertion
When creating your ads for PPC you need to ensure that you have a compelling headline which will stand out to users. As you may know already, if text within your ad matches a search query... […] read more
Cost Per Clicks
Google Adwords enables you to set bids against each individual keyword in your account, wheth... […] read more
Keyword Matching Options
When adding your keywords to your Pay Per Click campaign you can use Keyword Matching Options to ensure that you receive only relevant […] read more
Impressions
Each time a user enters a search query into Google that triggers your ad to be shown is known as an impression. The higher your budget is the more impressions you are likely to rec... […] read more
Conversion Rates
Conversion Rates show the percentage of users who have clicked onto your website and have... […] read more
Split A/B Testing
Split A/B Testing is the term used for having multiple ad's on each ad group in one campaign. This technique is used to test different ad text so that you can ensure each ad displa... […] read more
Click Through Rate
As a PPC Management Company our aim is to build new or analyse existing PPC campaigns and make changes and amendments to improve the CTR rate of that campaign. Click Thro... […] read more
Quality Score
Usually with PPC campaigns the answer to your questions on how to rank higher will be to throw more money at it. However, PPC Junkies know better than this and we understand what is... […] read more
What are Keywords?
Every PPC project requires a list of words or phrases which are search terms relating to the topic or content of a website, these are known as keywords.[…] read more
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