What is Pay Per Click?
PPC Advertising Explained
Pay Per Click (PPC) is a form of online marketing used predominantly on search engines such as Google, Yahoo and Bing. Pay Per Click adverts are a type of paid advertising, whereby an advertiser is charged when a user clicks on their advert and is directed to the advertisers website. Unlike traditional online advertising, where an advertiser pays per impression, Pay Per Click advertising can be more effective as the leads are qualified to a degree.
Advertisers can bid on words or groups of words, that they predict their market will search for when trying to find their product or services – these are referred to as ‘keywords’. When a user types a keyword query into a search engine that matches a keyword that the advertiser has bid on, or views a page with relevant content, the advertiser's advert could be shown. Ads of this kind are known as "sponsored links" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages.
Advertisers decide how much they're willing to pay each time someone clicks on their ad, they are able to specify a maximum for each keyword which gives advertisers a great level of control over their advertising budget. Most businesses use Google Adwords to create their Pay Per Click campaigns which will mean their ad's are shown on Google's SERP's (search engine results pages) or related websites however other search networks are available.
Using a PPC Management agency will help you to fully optimise your campaign so that you receive the most traffic for the lowest cost. A PPC management agency will also be able to get maximise the volume of traffic that converts into sales. This means that you can get the best possible return for your investment as PPC Management agencies have tried and tested PPC Techniques.
PPC Campaigns are a great way to advertise your site as they can start working immediately which is especially helpful for new business as it enables you to begin spreading brand awareness straight away.
