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<title>Ppcjunkies: Pay Per Click Campaign Management</title>
<link>http://www.ppcjunkies.co.uk</link>
<description>PPC Junkies are specialists in Pay Per Click management and paid search campaigns.  We focus on PPC for Google AdWords, MSN Adcentre and Yahoo! Search Marketing using only techniques that maxmise your adverts exposure giving to a bigger bang for your buck</description>
<language>en</language>
<lastBuildDate>Thu, 26 Feb 2009 09:42:27 GMT</lastBuildDate>
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<guid>http://www.ppcjunkies.co.uk/blog.asp/a=51/cat=13/PPC_Definitions</guid>
<title><![CDATA[Keyword Insertion]]></title>
<link>http://www.ppcjunkies.co.uk/blog.asp/a=51/cat=13/PPC_Definitions</link>
<description><![CDATA[When creating your ads for PPC you need to ensure that you have a compelling headline which will stand out to users. As you may know already, if text within your ad matches a search query then that text will be highlights in bold by Google, therefore the best way to get your ads to stand out is to have the whole headline bold by using keyword insertion.
Keyword Insertion allows your ad to use the search query that triggered your ad to be used anywhere in the ad text. <a href="http://www.ppcjunkies.co.uk/blog.asp/a=51/cat=13">  More...</a>]]></description>
<pubDate>Wed, 25 Feb 2009 00:00:00 GMT</pubDate>
<category><![CDATA[PPC Definitions]]></category>
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<guid>http://www.ppcjunkies.co.uk/blog.asp/a=50/cat=14/New_to_PPC?</guid>
<title><![CDATA[Benefits of PPC]]></title>
<link>http://www.ppcjunkies.co.uk/blog.asp/a=50/cat=14/New_to_PPC?</link>
<description><![CDATA[Pay Per Click is a very popular way of advertising online, you can gain the internet benefits of being able to reach a very wide market immediately with the added benefits of choosing when your ads will be shown.
PPC campaigns show your adverts when a user enters a search query that matches one of your keywords, so by creating the list of keywords, choosing geographical locations and time settings within your campaign you can have complete control of the campaign. <a href="http://www.ppcjunkies.co.uk/blog.asp/a=50/cat=14">  More...</a>]]></description>
<pubDate>Tue, 24 Feb 2009 00:00:00 GMT</pubDate>
<category><![CDATA[New to PPC?]]></category>
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<guid>http://www.ppcjunkies.co.uk/blog.asp/a=49/cat=13/PPC_Definitions</guid>
<title><![CDATA[Cost Per Clicks]]></title>
<link>http://www.ppcjunkies.co.uk/blog.asp/a=49/cat=13/PPC_Definitions</link>
<description><![CDATA[Google Adwords enables you to set bids against each individual keyword in your account, whether you wish to go through and set it manually for each term or, PPC experts recommend that you set up your campaign with suitable ad groups so that you can set the same bid for every keyword in that ad group.
These bids, or maximum cost per click, set the most that you are willing to pay for a click through to your website for that keyword. <a href="http://www.ppcjunkies.co.uk/blog.asp/a=49/cat=13">  More...</a>]]></description>
<pubDate>Mon, 23 Feb 2009 00:00:00 GMT</pubDate>
<category><![CDATA[PPC Definitions]]></category>
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<guid>http://www.ppcjunkies.co.uk/blog.asp/a=48/cat=9/General_PPC_Discussion</guid>
<title><![CDATA[Return on Investment]]></title>
<link>http://www.ppcjunkies.co.uk/blog.asp/a=48/cat=9/General_PPC_Discussion</link>
<description><![CDATA[Return on Investment (ROI) is the tracking of costs spent on a project and the revenue that that project has bought back to you, every business aims to achieve a high ROI in order to make a profit. When investing on anything you need to be extremely careful to make sure that you are confident that you will gain revenue from it so that you do not lose any money from your investment.
Pay Per Click campaigns are a very easy, simple and quick way to make traffic and conversions, therefore generating a high ROI. <a href="http://www.ppcjunkies.co.uk/blog.asp/a=48/cat=9">  More...</a>]]></description>
<pubDate>Thu, 19 Feb 2009 00:00:00 GMT</pubDate>
<category><![CDATA[General PPC Discussion]]></category>
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<guid>http://www.ppcjunkies.co.uk/blog.asp/a=47/cat=12/Google_Adwords</guid>
<title><![CDATA[Ad Scheduling]]></title>
<link>http://www.ppcjunkies.co.uk/blog.asp/a=47/cat=12/Google_Adwords</link>
<description><![CDATA[Time Scheduling allows you to select the exact hours and days when you wish for your ads to display to users. Your campaign will only be active, receive impressions during the time that you specify.
This can be helpful for corporate businesses who are targeting an audience available at certain times, for example if you know that people will not be searching for your website during the night or at Weekends. <a href="http://www.ppcjunkies.co.uk/blog.asp/a=47/cat=12">  More...</a>]]></description>
<pubDate>Wed, 18 Feb 2009 00:00:00 GMT</pubDate>
<category><![CDATA[Google Adwords]]></category>
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<guid>http://www.ppcjunkies.co.uk/blog.asp/a=46/cat=13/PPC_Definitions</guid>
<title><![CDATA[Keyword Matching Options]]></title>
<link>http://www.ppcjunkies.co.uk/blog.asp/a=46/cat=13/PPC_Definitions</link>
<description><![CDATA[When adding your keywords to your Pay Per Click campaign you can use Keyword Matching Options to ensure that you receive only relevant impressions and so your ad only triggers when you want it to. If you do not use this option then it is very possible that your ad will be wasted by displaying to users searching for completely different results and clicking on your ad by accident, incurring you cost, it will also dilute your CTR. <a href="http://www.ppcjunkies.co.uk/blog.asp/a=46/cat=13">  More...</a>]]></description>
<pubDate>Tue, 17 Feb 2009 00:00:00 GMT</pubDate>
<category><![CDATA[PPC Definitions]]></category>
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<guid>http://www.ppcjunkies.co.uk/blog.asp/a=45/cat=12/Google_Adwords</guid>
<title><![CDATA[Location Targetting]]></title>
<link>http://www.ppcjunkies.co.uk/blog.asp/a=45/cat=12/Google_Adwords</link>
<description><![CDATA[Using Google Adwords you are able to select which geographical locations you would like your ads to show in. You can choose any continents, countries, or if you slightly smaller you can select towns or have the ads display within a specified mile radius around your address.
Google decides where you are located by looking at your IP (internet protocol)&nbsp;address, this isn't always 100% accurate as some IP's are registered to different places than where that user is actually located. <a href="http://www.ppcjunkies.co.uk/blog.asp/a=45/cat=12">  More...</a>]]></description>
<pubDate>Fri, 13 Feb 2009 00:00:00 GMT</pubDate>
<category><![CDATA[Google Adwords]]></category>
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<guid>http://www.ppcjunkies.co.uk/blog.asp/a=44/cat=12/Google_Adwords</guid>
<title><![CDATA[Google Adwords]]></title>
<link>http://www.ppcjunkies.co.uk/blog.asp/a=44/cat=12/Google_Adwords</link>
<description><![CDATA[PPC Junkies create Pay Per Click campaigns using Google Adwords so that the ads we create show on Google's search engines all over the world and any other sites that are partnered with Google.
Google is the biggest search engine in the world and have power over a large section of online marketing as Adwords is the largest PPC tool and also websites during SEO need to keep up with Google in order to get their site ranked well. <a href="http://www.ppcjunkies.co.uk/blog.asp/a=44/cat=12">  More...</a>]]></description>
<pubDate>Thu, 12 Feb 2009 00:00:00 GMT</pubDate>
<category><![CDATA[Google Adwords]]></category>
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<guid>http://www.ppcjunkies.co.uk/blog.asp/a=43/cat=13/PPC_Definitions</guid>
<title><![CDATA[Impressions]]></title>
<link>http://www.ppcjunkies.co.uk/blog.asp/a=43/cat=13/PPC_Definitions</link>
<description><![CDATA[Each time a user enters a search query into Google that triggers your ad to be shown is known as an impression. The higher your budget is the more impressions you are likely to receive, this is because Google will not want to show your ad at every opportunity as it will use up your budget too quickly. Google must allow for budgeting so that there's enough budget left for a click on each impression. <a href="http://www.ppcjunkies.co.uk/blog.asp/a=43/cat=13">  More...</a>]]></description>
<pubDate>Wed, 11 Feb 2009 00:00:00 GMT</pubDate>
<category><![CDATA[PPC Definitions]]></category>
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<guid>http://www.ppcjunkies.co.uk/blog.asp/a=42/cat=13/PPC_Definitions</guid>
<title><![CDATA[Conversion Rates]]></title>
<link>http://www.ppcjunkies.co.uk/blog.asp/a=42/cat=13/PPC_Definitions</link>
<description><![CDATA[Conversion Rates show the percentage of users who have clicked onto your website and have then gone on to complete a goal you have set in your Adwords account and therefore that user has converted into a sale. A good example of a conversion rate is; if you have an ecommerce website a goal would be for a user to purchase something off your website and so the conversion rate on your PPC campaign would show the percentage of users who have clicked-through on your ad and then bought something. <a href="http://www.ppcjunkies.co.uk/blog.asp/a=42/cat=13">  More...</a>]]></description>
<pubDate>Tue, 10 Feb 2009 00:00:00 GMT</pubDate>
<category><![CDATA[PPC Definitions]]></category>
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<guid>http://www.ppcjunkies.co.uk/blog.asp/a=41/cat=9/General_PPC_Discussion</guid>
<title><![CDATA[The PPC Junkies Family]]></title>
<link>http://www.ppcjunkies.co.uk/blog.asp/a=41/cat=9/General_PPC_Discussion</link>
<description><![CDATA[PPC Junkies are one part of an Internet Marketing&nbsp;family which are all experts in their own specialist field.
During the recent years businesses have realised that people are carrying out their shopping online more and more, especially in the run-up to holidays such as Christmas where the shops are always busy, because of this Internet Marketing has been steadily increasing. With this huge rise in internet use and online advertising all businesses need to be aware of the increase in competition&nbsp;as otherwise you are likely to lose your top spot on the search engine listings,&nbsp;in these tough times it's helpful to have a company you can trust with all of your online needs. <a href="http://www.ppcjunkies.co.uk/blog.asp/a=41/cat=9">  More...</a>]]></description>
<pubDate>Tue, 10 Feb 2009 00:00:00 GMT</pubDate>
<category><![CDATA[General PPC Discussion]]></category>
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<guid>http://www.ppcjunkies.co.uk/blog.asp/a=40/cat=9/General_PPC_Discussion</guid>
<title><![CDATA[Survive The Recession]]></title>
<link>http://www.ppcjunkies.co.uk/blog.asp/a=40/cat=9/General_PPC_Discussion</link>
<description><![CDATA[During these hard times you will be finding it difficult to find a good reason to part with your money and while you've been fretting about the economic situation at the moment, PPC Junkies are on the case to get you back on track.
Having a Pay Per Click campaign means you can start and stop your advertising as and when you please. This way you are able to pause your campaign after a bad week and turn them on again when you've got a bit of spare cash, or you can increase your budget to get some more sales to make up for that slight drop. <a href="http://www.ppcjunkies.co.uk/blog.asp/a=40/cat=9">  More...</a>]]></description>
<pubDate>Wed, 24 Dec 2008 00:00:00 GMT</pubDate>
<category><![CDATA[General PPC Discussion]]></category>
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<guid>http://www.ppcjunkies.co.uk/blog.asp/a=39/cat=13/PPC_Definitions</guid>
<title><![CDATA[Split A/B Testing]]></title>
<link>http://www.ppcjunkies.co.uk/blog.asp/a=39/cat=13/PPC_Definitions</link>
<description><![CDATA[Split A/B Testing is the term used for having multiple ad's on each ad group in one campaign. This technique is used to test different ad text so that you can ensure each ad displayed on Google is optimised to draw as many clicks as possible.
Due to the countless number of different target markets for sponsored links you cannot use the same ad text for all of these as it will not be appropriate. It is important to have suitable creatives for every market and product you are selling or advertising, otherwise you are unlikely to draw traffic and could attract users not interested in your products. <a href="http://www.ppcjunkies.co.uk/blog.asp/a=39/cat=13">  More...</a>]]></description>
<pubDate>Tue, 2 Dec 2008 00:00:00 GMT</pubDate>
<category><![CDATA[PPC Definitions]]></category>
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<guid>http://www.ppcjunkies.co.uk/blog.asp/a=38/cat=13/PPC_Definitions</guid>
<title><![CDATA[Click Through Rate]]></title>
<link>http://www.ppcjunkies.co.uk/blog.asp/a=38/cat=13/PPC_Definitions</link>
<description><![CDATA[As a PPC Management Company our aim is to build new or analyse existing PPC campaigns and make changes and amendments to improve the CTR rate of that campaign. Click Through Rate or CTR is a percentage of users who have clicked on your ad out of the total number of impressions. An impression is when a user has entered a search query that matches one of your keywords to trigger your ad to be shown. <a href="http://www.ppcjunkies.co.uk/blog.asp/a=38/cat=13">  More...</a>]]></description>
<pubDate>Mon, 17 Nov 2008 00:00:00 GMT</pubDate>
<category><![CDATA[PPC Definitions]]></category>
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<guid>http://www.ppcjunkies.co.uk/blog.asp/a=37/cat=14/New_to_PPC?</guid>
<title><![CDATA[New Site? Need to Market it? Read This...]]></title>
<link>http://www.ppcjunkies.co.uk/blog.asp/a=37/cat=14/New_to_PPC?</link>
<description><![CDATA[If your new site has just gone live and you are unsure how to marketing it, here are a few things you can do.
Pay Per Click (PPC)
This is a great way of getting your business exposed on the web quickly, something that is crucial for any new site. It allows you to advertise your company in the search results for Google. This is a paid service to Google, but you only pay when a user clicks on one of your advertisements, hence the name &quot;Pay Per Click&quot;. <a href="http://www.ppcjunkies.co.uk/blog.asp/a=37/cat=14">  More...</a>]]></description>
<pubDate>Thu, 13 Nov 2008 00:00:00 GMT</pubDate>
<category><![CDATA[New to PPC?]]></category>
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<guid>http://www.ppcjunkies.co.uk/blog.asp/a=36/cat=9/General_PPC_Discussion</guid>
<title><![CDATA[Ad Text Techniques]]></title>
<link>http://www.ppcjunkies.co.uk/blog.asp/a=36/cat=9/General_PPC_Discussion</link>
<description><![CDATA[It seems quite obvious that ensuring your PPC campaign has compelling and attractive ad text to draw customers in is of the most, if not the most important part to the campaign, however we are still seeing companies write appalling ad text.
If you don&rsquo;t write text that will attract users and potential customers then your campaign won&rsquo;t succeed and you will definitely make a loss.&nbsp; By using Google Adwords to do your marketing you are advertising your business in maximum of 95 characters, and each character needs to just right. <a href="http://www.ppcjunkies.co.uk/blog.asp/a=36/cat=9">  More...</a>]]></description>
<pubDate>Thu, 6 Nov 2008 00:00:00 GMT</pubDate>
<category><![CDATA[General PPC Discussion]]></category>
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<guid>http://www.ppcjunkies.co.uk/blog.asp/a=35/cat=13/PPC_Definitions</guid>
<title><![CDATA[Quality Score]]></title>
<link>http://www.ppcjunkies.co.uk/blog.asp/a=35/cat=13/PPC_Definitions</link>
<description><![CDATA[Usually with PPC campaigns the answer to your questions on how to rank higher will be to throw more money at it.&nbsp; However, PPC Junkies know better than this and we understand what is required to have a successful campaign.
Quality Score is a tool that Google uses to rank the relevance of your keywords against many different factors, including your ad text and the user&rsquo;s search query.&nbsp; To put it simply, a good quality score is required to then have a low cost per click and a high ad position. <a href="http://www.ppcjunkies.co.uk/blog.asp/a=35/cat=13">  More...</a>]]></description>
<pubDate>Fri, 31 Oct 2008 00:00:00 GMT</pubDate>
<category><![CDATA[PPC Definitions]]></category>
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<guid>http://www.ppcjunkies.co.uk/blog.asp/a=33/cat=13/PPC_Definitions</guid>
<title><![CDATA[What are Keywords?]]></title>
<link>http://www.ppcjunkies.co.uk/blog.asp/a=33/cat=13/PPC_Definitions</link>
<description><![CDATA[Every PPC project requires a list of words or phrases which are search terms relating to the topic or content of a website, these are known as keywords.
It is vital to use good keywords to ensure that your campaign reaches the highest CTR possible. PPC Junkies will perform a keyword analysis at the start of your project to assess the topic and market of your website and then create a list of keywords which we feel are specific and relevant for you. <a href="http://www.ppcjunkies.co.uk/blog.asp/a=33/cat=13">  More...</a>]]></description>
<pubDate>Thu, 30 Oct 2008 00:00:00 GMT</pubDate>
<category><![CDATA[PPC Definitions]]></category>
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<guid>http://www.ppcjunkies.co.uk/blog.asp/a=32/cat=14/New_to_PPC?</guid>
<title><![CDATA[What is PPC?]]></title>
<link>http://www.ppcjunkies.co.uk/blog.asp/a=32/cat=14/New_to_PPC?</link>
<description><![CDATA[Pay Per Click (PPC) is a form of internet marketing where you are able to advertise your site on search engines by paying when a user clicks on your ad. PPC ads are shown on search engines, either above, below or next to the &lsquo;natural&rsquo; results.
Many companies with eCommerce websites use Search Engine Marketing to advertise their sites as it is a low cost, effective form of marketing.&nbsp; Other than PPC, there is one more type of SEM known as Search Engine Optimisation or SEO. <a href="http://www.ppcjunkies.co.uk/blog.asp/a=32/cat=14">  More...</a>]]></description>
<pubDate>Wed, 29 Oct 2008 00:00:00 GMT</pubDate>
<category><![CDATA[New to PPC?]]></category>
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