We live in a mobile world – the device that was once similar in size to a house brick with a very dodgy signal can now be slipped into a pocket or a bag and used for a multitude of tasks. Whether that's instant messaging, music, photos, videos, maps, health and fitness – oh, and for making calls too, the list is virtually endless.
Within the last decade, the rapid development of mobile internet has paved the way for these devices to change beyond all recognition.In late 2016, it was announced that more people now use the internet on mobile than traditional desktop computers. How/why did this happen?
The key to its success and constant growth is revealed in the name – mobile phone. In fact,many people may not even refer to the device as a 'phone' such is its capabilities, simply referring to it as 'a mobile'. It places a mini computer on our person that we can use at any time, no matter what we may be doing or often, where we may be.
This contemporary age we live in requires us to be flexible and au fait with technology in order to live, work and play. With mobile internet allowing us to complete many of our daily tasks, we are constantly searching or using apps – so it's no surprise that mobile internet usage is on the up. And with such a vast audience tapping away at their mobiles, this makes them perfect advertisement platforms for businesses. Enter PPC Management In Windsor.
What exactly Is PPC? Can It Really Help My Localised Business?
PPC (Pay-Per-Click) is a type of online advertising that allows a business to drive clicks to their website. Taking the form of clickable ads that appear on keyword searches (or to certain audiences on social media platforms), they give a business an opportunity to get their ads seen in the biggest of marketplaces. What's more, being 'pay per click' it offers an effective way of driving traffic to the website, for a relatively minimal outlay.
The great thing about PPC is that a business can tailor its campaign to target certain users – whether by location, age, the websites they've visited or even the device they use (such as mobile). This gives them a better opportunity to shape their advertisement campaigns, getting the most out of their budgets by targeting a specific audience that is more likely to buy what they have to sell.
In terms of PPC Management In Windsor, mobile internet provides advertisers with a greater scope to shape their campaigns towards the local area. With so much competition on the Internet, it makes total sense to advertise to smaller, handpicked audiences.Furthermore, with the ability to shape the campaign towards people in the local area, it can be made to appeal to them,perhaps offering them a connection that they wouldn't necessarily get from another online business. Building up a connection goes a long way in them choosing a service/product.
The Benefits Of PPC On Mobile
Apart from its benefits towards improving the click-through rates for websites, here are the other ways that PPC Management In Windsor can benefit any local business:
- Budget Management – Many other forms of advertising may charge for the length of time or how many times an advert appears on a website. The end result may be a budget-breaking bill that didn't garner many click-throughs. As PPC only charges for clicks, this will allow businesses to effectively budget their campaigns, as they'll know beforehand, how much they'll need to spend on their ads.
- Retargeting Users – Have you ever visited a website, clicked off and then noticed adverts for that website in another window? This is what's known as 'retargeting' – a form of PPC that displays ads at people who may have previously visited the site, in the hope of enticing them back and completing a sale. Retargeting can also be applied when a user adds products to their basket but doesn't complete the sale – the ads act as a reminder for them to return and complete the sale.
- Scope To Investigate Other Advertising Methods – The majority of new users who visit a website will do so via a keyword search; PPC campaigns will give you an insight into the most-used keywords that are entered. This will help you for when the time comes to updating your website's content – Search Engine Optimisation (SEO) is a more long-term advertising strategy that will benefit from the keywords,strengthening the position of the website in future searches.
Interested In Undertaking Your Own Mobile PPC Campaign?
If you're looking to expand the reach of your business in the local area with PPC Management In Windsor, then you've found the right place here at PPC Junkies. Our team have many years of experience in creating unique advertising campaigns for all manner of business operations – regardless of their size or industry.
We are able to analyse and monitor your PPC campaign; better honing it to reduce the amount of money you spent on advertising and yet still increase your visibility with those vital keyword searches. Why not get in touch with us today to learn more?
Professional PPC Management In Windsor – Call Us Today
For further information about how we can help you with your PPC campaign and how precisely we can help you to maximise your ROI, please feel free to get in touch with us directly today. Give us a call on 0845 373 0596 or send an e-mail enquiry to email@example.com