With the festive season fast approaching, PPC ads are a great way for online businesses to attract the audiences they need to be successful. As you literally 'Pay-Per-Click', it's important to make the ads clickable by people who are interested in what you have to sell – if you target the wrong audience, it'll mean fewer clicks and/or a budget spent on people who aren't going to buy what you're selling.
This is why, here, we've put together some great tips for you to get the most from your Christmas PPC ad campaign.
PPC Tips For Your Online Advertising At Christmas
Look at your previous campaignsYou should look at your previous analytics campaigns (especially your past Christmas PPC campaigns) to understand which areas you should concentrate on.
- Which channels were the most effective?
- What type of campaign worked best (and which should be reused)?
- Where did creative types perform better?
- Where did your audience perform the best?
You should review the trends you chose to target and look at customer behaviour to see if it followed them. Also, look at marketplace predictions for what's going to be popular in the coming year and re-examine any successful previously used festive keywords.