To assemble and run a highly successful, affordable and targeted PPC campaign, our process has three key parts. These are:
As soon as we have received your keywords (as well as any other information you feel may be beneficial to us) we will begin our analysis stage, where we research which of your keywords will work best for you in terms of search results, work on long tail examples to increase the relevancy of searches and research your competitors. We want to make sure you get the most for your money, so you'll feel confident knowing you're only bidding on relevant keywords.Campaign Optimisation
Once we have structured your campaign, we put it into practice. We create your Ad Groups where we sort your keywords into groups of similar themes. These keywords are then duplicated as the two type of keyword match we generally use, exact and phrase matches. We use these two as they tend to generate the largest amounts of CTR. We write compelling adverts for you, specific to your company, to lead to the largest amount of conversions possible.Campaign Monitoring
We monitor your account constantly, to see if there are any alterations that could be made to get you a higher CTR, or save you money. You will receive a monthly report from us so you can also track the progress of your campaign and see where the results are coming in.