A paid search network is a means for websites to advertise within the sponsored listings of a particular search engine and/or their partner sites, using PPC ads. With a user's first port of call of their internet journey being a search engine, you can see why getting the businesses at the very top using sponsored ads, can provide a vital marketing tool for businesses.
Why Use A Paid Search Network?
The utmost aim of any search engine marketing campaign is to get your businesses' website to the top of the SERPs (Search Engine Results Pages). Although other types of SEM (Search Engine Marketing) offer great, long-term solutions to maintaining a presence in a search engine, these 'organic' results will decrease rapidly. Being present within the top five results of any keyword search will be the difference between your website receiving a click-through, or not.
Here are the benefits offered by a paid search network, used as a part of a search engine marketing strategy:
- PPC offers the quickest way to get your business to the top – what's more is that a campaign can be set up within an hour and still appear immediately in the sponsored results, at the top of each and every search.
- Tracking the performance of your website will be a lot easier using a paid search network – meaning that you will never have to gamble with taking out adverts that you've paid for in advance through other types of media, without any way to measure how successful they've been. Thanks to using a paid search network, every single ad, keyword and penny that has been spent can be sufficiently tracked, giving you a more accurate ROI (Return on Investment).
With each search engine having their own packages and platforms to enhance a SEM (such as the ability to schedule ads and target them to specific locations, times and on specific websites) means that implementing paid search networks should be an essential part of a SEM for any forward-thinking, modern business.