Return on Investment (ROI) is the tracking of costs spent on a project and the revenue that that project has bought back to you, every business aims to achieve a high ROI in order to make a profit. When investing on anything you need to be extremely careful to make sure that you are confident that you will gain revenue from it so that you do not lose any money from your investment.
Pay Per Click campaigns are a very easy, simple and quick way to make traffic and conversions, therefore generating a high ROI. There are also easy ways to track this so that you know where your revenue is coming from, how much revenue and keep an eye on everything to ensure that's running smoothly.
Having a management company look after your PPC means that it frees up your time, just tell us what you want and we'll do it for you. We can track your high or low performing keywords, inform you of them and then we'll work to improve any low performers. This way you can have a snapshot of the key figures from the campaign without having to spend lots of time looking for them, alternatively just login to your campaign and see yourself how your successful campaign is being run.
Google Adwords and Analytics should both be integrated on to your website in order to gain the best possible tracking results.