The Halloween decorations have been packed away, the clocks have gone back and people are tentatively mentioning the word 'Christmas'. Yes,the festive season is on the way! Going hand-in-hand with this time of year is shopping – and Black Friday is the ideal occasion for both stores to increase sales, and customers to find bargains.
Black Friday has its roots in the American Thanks giving holiday, which takes place on the last Thursday of November – it's tradition for stores to offer their products for discounted prices, leading to increased footfall. In recent years, the practice has spread online, with websites now rolling out 'Black Friday Weekend' to try and entice customers into buying their products.
A great way to do this is by using Pay-Per-Click advertising. As website owners only pay each time their ad is clicked, it's a much better way to gain click throughs to a landing page than paying for an ad based on the impressions they get. But once that click has been won, what next? What can you do to turn those browsers into buyers?
Let's take a look at some great…
PPC Strategies You Should Consider For Black Friday
Build brand awareness
According to industry research,in the search for better value, convenience, quality and sustainability. With Black Friday providing more sets of eyes for your brand, why not use this to promote your approach in each of these areas? You can build brand awareness with PPC – driving more traffic by using contextual language that will place ads on the sites that you know that your ideal audience will be looking at.