Businesses throughout the United Kingdom utilise a variety of different marketing techniques to attract new customers, one popular form of advertisement is Google Ads, a form of Pay Per Click Advertising.
With mobiles having smaller screens from which to display their content, the set-up of its pages will differ from other platforms – such as desktops, laptops and tablets. For advertisers, this means that there will be less room on that all-important first page and as a result, the competition to get noticed by users will become more fierce. So, how to get noticed?
It can be easy to assume that the Internet negatively affects traditional brick-and-mortar businesses – in fact, the Internet has opened up an endless universe of advertisement possibilities for physical, as well as virtual, business operations.
Running a business in Oxford can be a fruitful pursuit; teeming with history and being home to one of the best Universities in the world, local companies are in a great position to tap into the local talent pool, as well as advertise themselves to a wide client base. Added to this, London and all its attractions being barely an hour away by rail, the attractiveness of Oxfordshire and its county town is there for all to see.
If your business is interested in PPC advertising, consider a Pay Per Click management service from a trustworthy team of professionals, such as PPC Junkies; a Google Partner and AdWords Certified business.
2017 saw a change in the way in which Google displayed their ads. Instead of the previous four options available, there are now just two – which help to make for a better-optimised advertising process for web marketers.
Many businesses from various different industries try to attract new customers/clients during the Christmas/Holiday period. However, some may find that pay per click advertising can be difficult and confusing.
Displaying information about a business, what it does, who it serves and how it can help, can be displayed within a simple SERP (Search Engine Results Page). In recent years, it has even become possible for a business to link up its telephone number with its SERP – giving the browser direct access to the service they’re looking to hire. This ease of contact would clearly help when the browser has an urgent need to contact a service – so being able to organise one as part of a brand’s PPC management would be ideal.
Extensions have played a major role in the world of Pay Per Click Advertising, whether that's in a browser experience or with regards to mobile PPC. Extensions are fantastic for PPC advertising because it gives you an opportunity to provide additional content to try and boost your CTR.
Internet advertising methods such as PPC offer a great way to do this – but being able to perform PPC optimisation may be the difference between ads being placed above competitors, or not. If you run an online business that has been looking into the benefits that Google AdWords can have, in this blog we're going to explore an aspect that is so often overlooked– the auction insights.
Google Adwords provides a unique advertising service to businesses needing to get their message out there to interested potential customers. Oftenworking with a PPC Agency, any type of business – no matter their size, industry or location – is able to gain a foothold in the competitive eCommerce market.
Pay Per Click (PPC) advertising is a very powerful form of online advertising and search engine marketing. As such it is very important to find the PPC management agency that is right for you. To give you a helping hand, here are a few helpful tips.
The aim of search engine marketing is to increase a company's visibility on major search engines such as Google. One of the main ways in which companies are choosing to fulfil their search engine marketing strategy is by utilising pay per click advertising.
Ok, so you already have a PPC (Pay Per Click) advertising campaign but you're looking for ways in which to increase your results, maybe you've exhausted your knowledge or come up against an inspiration brick wall - here's where a PPC management company comes in.
Using Google Adwords you are able to select which geographical locations you would like your ads to show in. You can choose any continents, countries, or if you slightly smaller you can select towns or have the ads display within a specified mile radius around your address.