If you don’t already know, Google’s constant testing of its SERP (Search Engine Results Page) has seen organic search results taking a backseat, with PPC (Pay-Per-Click) ads doing the bulk of the driving. This means that your website visibility could be affected – obviously, not a great situation to be in. If you’ve found that you’re not getting the clicks you would like from organic SEO listings, investing in PPC is an effective way to increase your visibility and leads.
If you’re interested in improving your engagement with paid Google Ad Campaigns, our PPC experts have put together their five tips to help you build a successful PPC campaign and stay ahead of the competition.
When a business invests in PPC, they pay a fee every time someone clicks on one of their advertisements. As these ads are strategically placed within a search for a specific keyword (relating to the business and its location), the interested audience it gathers will more likely to lead conversions for the advertiser.
With analytics and tracking, you’ll be able to see the performance the campaigns are delivering, see what needs improvement and strategies accordingly. This can lead to better returns on ad spend and improved revenue for the business. Investing in a good PPC plan can help companies quickly rise above competition, build relationships with customers, generate leads and drive more traffic to the website.
But how to do this? Let our PPC experts take it away!
When creating your ads, be sure to use keywords that accurately describe the product or service you offer and that customers would use when searching for it. This will help ensure that your ads are targeted towards potential customers who are interested in what you have to offer.
Once you’ve created your initial ad, don’t be afraid to test different versions of it until you find one that resonates with your target audience. Try changing up the wording, adding visuals, or adjusting the call-to-action (CTA). This process of testing can help you discover which ad performs best and allows you to optimise it accordingly.
When someone clicks on one of your ads, make sure they find what they were looking for quickly and easily by providing them with relevant content as soon as possible. If a customer has a positive experience with your website, chances are they will return for additional purchases down the line. Focusing on engagement also helps build trust between customers and business owners alike; this trust can eventually lead to higher conversion rates over time.
Keep track of how well each of your ads is performing by monitoring metrics such as click-through rate (CTR), cost per click (CPC), conversions, etc. This data can help inform decisions about future campaigns, so you know where best to invest time and money for maximum returns. Additionally, regular analysis can also alert you when something isn’t working right away so that you can stop wasting resources on ineffective campaigns before it’s too late!
Automation tools such as Google Ads Automation allow businesses to create more efficient campaigns while simultaneously freeing up resources for other important tasks or initiatives within their organisation. These tools allow businesses to optimise their campaigns based on factors such as performance or budget constraints—and even pause them automatically if necessary—so they don't have to constantly monitor their progress manually every day!
Keeping ahead with Google Ad campaigns is no easy feat; however, following these five simple tips can help make the process much easier! By including keywords in your ads, testing different versions of them, focusing on engagement, monitoring performance regularly and utilising automation tools whenever possible - businesses can stay ahead of their competitors in terms of visibility and leads generated from Google Ads campaigns.
And this is where we can help!
Here at PPC Junkies, we are passionate about helping our clients to maximise their online presence. As an expert online marketing agency, we specialise in PPC and search engine marketing (SEM) solutions that can help any business of any size.
Our team of experienced marketers has the skill and knowledge to develop tailor-made campaigns designed to meet your company goals. Whether you want more website visits, improved lead generation or better brand awareness – we can get you there!
We offer a high standard of customer service, giving our clients full transparency throughout the journey. With us, you will always be kept up to date on progress and results. Take advantage of our experience today - choose PPC Junkies for all your online marketing needs!
Browse our website to learn more about us – or get in touch to discuss your marketing! You can call us on 0118 380 0204 or alternatively, e-mail sales@ppcjunkies.co.uk