6 Tips For Holiday Advertising
- Reflect Upon Last Year's Campaign
If you used PPC advertising last year to target Christmas shopping, look at the data and see what lessons can be learned from it. Look at where the campaign succeeded and think of ways that you can repeat that success this year, but also look at areas where your campaign didn't do well and think of lessons that you could learn from last year's failures that might help you to succeed this year.
- Write High Quality Ad Copy
When you reflect upon previous campaigns, pay close attention to your ad copy. On advertisements that were successful, try to evaluate why the ad copy was successful so you can extend that success to this year's ad copy.
However, with regards to elements of last year's campaign which were not successful, pay attention to the ad copy and try to identify areas that need improvement. If you're unsure how to create high quality ad copy, you can learn about pay per click advertising by attending one of our PPC training courses. These courses cover topics such as ad sculpting and effective ad copywriting. So, if you're struggling with regards to writing high quality ad copy, perhaps you may be interested in attending a training course from the talented digital marketing team at PPC Junkies.
- Focus On Seasonal Keywords
Focusing on seasonal keywords is a very important part of a PPC campaign targeted towards Christmas shoppers.
If you're an ecommerce business, perhaps you would like to create PPC advertisements for queries such as 'secret Santa gifts', 'Christmas gifts under £20', or 'Christmas gifts for him/her'. Additionally, if you have a physical location, you may be interested in looking at some local seasonal keywords, such as 'Christmas gifts in Wokingham'. You could also include the AdWords call extension to try and increase conversions from mobile users.
- Don't Forget About Mobile Users
The invention of the Smartphone has changed how we interact with the world in our 21st century society. In today's world, people frequently search the internet using their mobile phones and as such it is very important that you do not forget about mobile users in your PPC campaign.
If you would like to learn more information regarding pay per click advertising and mobile devices you can do so by visiting our Mobile PPC It has lots of information regarding the benefits of mobile PPC such as retargeting and tailored targeting. Additionally, if you are interested in a professional pay per click advertising campaign with a focus on Mobile PPC, speak to the friendly and dedicated team at PPC Junkies and enquire about our mobile pay per click advertising service.
- Don't Start Too Late
Whilst some people often leave Christmas shopping to the days before Christmas, many often like to do their Christmas gift shopping early. As such, don't be afraid of starting your Christmas advertising campaign before December. If you're unsure about when you should target certain queries, Thinking With Google has some information about different dates when people search for Christmas related items. For example, the biggest spike in searches for 'Ugly sweater' in 2013 was the 14th of December.
Consider A Pay Per Click Advertising Service From A PPC Agency, Such As PPC Junkies
If you want to create a PPC advertising campaign to target Christmas shoppers, consider speaking to the friendly and talented team of digital marketers at PPC Junkies.
Our team of talented professionals use their in depth knowledge of AdWords and the inner workings of Quality Score with the goal of increasing Click Through Rates, lowering Cost Per Acquisition and increasing Return on Investment.
In the past we have been able to increase click through rates for existing AdWords users by 35-60%; including some clients who have previously used a PPC management service from well-known PPC agencies.
So if you are interested in a professional PPC management service from our team of Google Qualified professionals, get in touch with our friendly and dedicated team today using the information below.
Interested In A Professional Pay Per Click Management Service? Contact The PPC Junkies Team Today
As a specialist PPC agency, our team focuses 100% on Pay Per Click management. Successful PPC campaigns can bring high volumes of well-qualified traffic to your website, so it's very important that you get the most out of this powerful form of digital marketing.
However, many businesses find PPC confusing or struggle to optimise their advertising campaigns. By working with a PPC agency such as PPC Junkies, you can enjoy access to the specialist knowledge of our friendly and dedicated team. Our PPC agency can provide you with expert keyword research, in depth reviews of your website analytics, AdWords account and campaign set up, account monitoring, and regular reports. Additionally as previously mentioned above, we also provide PPC training courses which can be very beneficial to a business who is interested in running their own PPC campaign in house.
Contact Our Team Today
So, if you would like to contact the friendly and dedicated team of talented digital marketing professionals at PPC Junkies you can do so in numerous different ways. If you would like to speak to our team and discuss a potential campaign over the phone, you could give our team a call on 0845 373 0596. However, if you would prefer to contact our team online, you could send our team an email to firstname.lastname@example.org, or reach out to us using the live chat feature in the bottom right of your screen.
Additionally those interested in a PPC management service or PPC training courses are welcome to fill out our enquiry form by clicking the “Contact Us" button on the top of this page; we aim to respond to all of our enquires the same working day.