Are The New Metrics Better Than Average Position?
There are some mixed thoughts regarding the removal of Average Position and its replacement. Some argue that Average Position was a very relative metric and it's difficult to measure anything against it because you don't know what it's relative to, whereas the new metrics are much more specific and give you far more detailed information. The impression based metrics now help you to identify success and adjust PPC advertising campaigns in order to maximise clicks.
On the other hand, some people are sad to see the metric removed as for many it provided very valuable insights. However, it is important to remember that PPC is a consistently evolving digital advertisement method, which means as time goes on metrics and features will be retired and new ones will take their place.
How Can You Make Sure That Your Advertisements Stay Up To Date And Utilise The Latest Metrics Correctly?
Those who were using Google Ads for PPC advertisements who created reports and custom columns using average position will find that their scripts are no longer running and have been disabled. So how can you stay up to date with the latest changes to Google Ads and make sure that your PPC advertisements are using the latest metrics correctly in order to boost visibility and conversion rates? Here at PPC Junkies, we highly advise consulting a PPC expert who can provide expert keyword research, in depth reviews of analytics, and provide monitoring of the account.
We've been managing successful PPC campaigns for over 10 years so we really know what we're doing. By working with us you get the best possible bang for your buck. We have a thorough understanding of the inner workings of Google Ads and Quality Score, so by combining this knowledge with our hard work and passion, we can increase click through rates, lower cost per acquisition and increase return on investment. In fact, our team have a proven track record; in the past, we have been able to increase click through rates for existing Google Ads users by 35-60%. This includes someclients who have previously worked with other well-known PPC agencies in the past.
Our Google Qualified Professionals can get you up and running in the same day.
PPC Junkies, The PPC Experts; Call Our Friendly Team Today To Make An Enquiry
Here at PPC Junkies, we focus 100% on PPC management. We're a team of specialists who know the ins and outs of the Pay Per Click advertising world. We have what it takes to high volumes of well-qualified traffic to your website; we want all of our clients to benefit from our intelligentand analytical approach to a pay per click advertising campaign.
If you would like to speak to our friendly and dedicated team of experts, you can call us on 0845 373 0596. Our team will be happy to help you with your enquiry, providing you with additional information regarding our PPC services.
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