Keywords are the basis of PPC advertising. At the beginning of every campaign it is imperative to carefully select 10-15 keywords and expressions that truly encapsulate what you are trying to advertise. You need to take the time to really understand what keywords define the business or service you are trying to advertise, you have to think like the customer what would they type into Google to find this product or business.
Selecting and researching keywords is a difficult skill to master, you have to fully immerse yourself in the market that the business operates in. You must understand what is important to the business and what is important to their customers what are the customers looking for, what will grab their attention? Sometimes, one of the best techniques is to take a look at what the competition is doing. If they are doing in well online you can take inspiration from their keywords, after all, they work!
When writing ad text it is important to remember one thing above all others, make it interesting. Its task is convince a prospective buyer to visit your website, to do this it has to be interesting and grab their attention. The average internet user is notorious for having an extremely short attention span and limited time, your ad has the odds stacked against it. Therefore, how you write the text is the difference between success and failure, your potential customers don't have the time to read fluff. You need to sum up what your website does and why they need to click this add quickly. Help them find what they are looking for, after all, they are on a search engine, they are looking for something!
In all of our PPC Blogs here at PPC Junkies we focus on a high level overview and try to give advice. The truth is, until you try your own campaign and put all of what you have learnt into practice, you'll never master PPC advertising. Even the best digital marketers and don't let them tell you otherwise make mistakes, it's through trial and error that you perfect a campaign. When you don't learn from your mistakes and optimise a campaign, you don't make it as effective as it potentially could be.
Then again, if you'd like to save yourself the headache, or perhaps you don't have the time to set up a campaign and optimise it yourself. We are here to help you, we know what works and what doesn't, we have run successful PPC campaigns for a number of different clients a variety of different markets. We understand what works for one business will not for another and we take the time to really understand our clients and their customers. This helps us to ensure that we know what our clients customers are looking for and make sure that they see your ad when they use a search engine.
We're the experts, so give us a call 0118 380 0204.