Here at PPC Junkies we run a variety of campaigns focusing on the relevant goals for each client. In PPC advertising, there are several bidding strategies you can use to optimise your campaigns and achieve your advertising goals.
Here are some commonly used bidding strategies:
- Manual CPC (Cost-Per-Click)
This is the most basic bidding strategy where you manually set the maximum amount you're willing to pay for each click on your ads. It gives you full control over your bids but requires continuous monitoring and adjustments. - Enhanced CPC
With Enhanced CPC, you set your bids manually, but Google Ads (or other PPC platforms) can automatically adjust your bids in real time for clicks that are more likely to convert. It utilizes historical data and adjusts your bids to maximise conversions. - Target CPA (Cost-Per-Acquisition)
With this strategy, you set a target cost per acquisition or conversion. The platform's algorithm automatically adjusts your bids to achieve that target. It uses historical data to predict which clicks are more likely to convert and adjusts bids accordingly. - Target ROAS (Return on Ad Spend):
This strategy is focused on maximising the return on your ad spend. You set a target ROAS percentage, and the platform automatically adjusts your bids to maximise the value of conversions while achieving the desired ROAS. - Maximise Clicks
This strategy aims to generate the maximum number of clicks within your specified budget. The platform automatically sets your bids to get the most clicks possible. - Maximise Conversions:
This strategy focuses on maximising the number of conversions within your budget. The platform adjusts your bids to get the most conversions possible based on historical data. - Target Impression Share:
With this strategy, you set a target impression share percentage. The platform automatically adjusts your bids to help you achieve your desired ad placement on the search engine results page. - Manual impression-based bidding
In certain cases, you may want to focus on impressions rather than clicks or conversions. With this strategy, you set bids based on the number of impressions your ads receive.
When choosing the right approach for your business, it’s important to understand that not of the available strategies will be available, this may vary depending on the PPC platform you are using.
As a given, it’s important to analyse your campaign goals, budget, and historical performance data to determine the most suitable bidding strategy for your specific needs.
