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If you have a business, a half decent website and your prices are okay, a good percentage of visitors will go on to buy something. As a company, your only problem is getting those visitors through the door – or in terms of websites getting your site in a decent position in the search engine results and getting visitors to click on your site.

Google Adwords is one of the most versatile marketing tools on the web and when done well, a Google Adwords campaign can increase visitors and sales dramatically. There are no specific requirements to be able to open a Google Adwords PPC (Pay Per Click) account - in terms of business size or industry. This makes PPC an accessible form of advertising, as well as being an effective marketing tool.

There are many aspects to consider when setting up a PPC campaign such as keywords, ads, landing pages and more in depth elements such as reporting and optimising. Although a PPC campaign can be set up by anyone, effective PPC management with tight budget control and return on investment optimisation can be difficult without prior PPC management experience.

At PPC Junkies, we eat sleep and breathe PPC. As PPC specialists we can apply tried and tested PPC management techniques to make you campaign a success and ultimately increase your return on investment. Contact your very own PPC Junkie now for more information.