Trying to establish, let alone make a success of an e-commerce business can be difficult – to use a well-worn phrase;it can be a jungle out there. To stay ahead of the competition and attract visitors to their websites, many businesses use optimisation techniques to get people to visit their websites. Another, more guaranteed method of getting people to visit your website is by using Pay Per Click advertising.
Pay Per Click (PPC) is an internet advertising model where a fee is paid for each time the advert is clicked. It offers a direct way for someone to follow your website and you will only pay when they click through. This makes it a somewhat better way to get people to visit your website in the short term, rather than what organic advertising would achieve in the same timeframe. Search engine advertising is one of the most popular forms of PPC – this method sees your advert placed at the top, or on the side, of a search engines results; usually the results will relate to your service in some way.
But aside from the achieving the main goal of getting people to visit your website, why else is PPC advertising so attractive? Here are some reasons why it's essential that you use PPC;
1. Lots of Hits! PPC offers you a short-term boost of visitors, which is especially helpful if you want to promote a sale or product, or are a new start-up business that needs the promotion to carve out a brand.
2. Explore Other Advertising Options. People visiting your website, gives you an opportunity to see how they found your advert. The keywords that they enter, should be taken note of and when you come to producing content on your site – be sure to use the keywords in it. This is organic advertising, called Search Engine Optimisation (SEO) and will provide a more longer-term campaign to bring people to your website.
3. Managing Budget. PPC allows you to have complete control over your campaign, as you budget how much you are able to spend. Other advertising campaigns charge you for the length of time an advert is shown – with no guarantees that your site will be visited anyway. At least with Pay Per Click, you can set a budget that will bring people to your website.
4. Specific Targeting. With PPC, you are able to specifically-target a certain group of people at a particular time with a particular ad. Say you're looking to promote your sportswear company during a football World Cup or during the Olympics – you can target ads at people who will be searching for those topics and who would be likely to be interested in your services.
5. Retargeting. You can also execute a 'retargeting' technique – this helps to potentially convert those occasions when a visitor came to your website and didn't purchase anything. By placing a simple code in Google Adwords or even Twitter, you are able to identify, through cookies, those people who came to your site, how they came to your site but didn't buy anything. You can then use that information to create a retargeting plan; creating a new advert that may offer those people an incentive to return and complete a purchase.
Here at PPC Junkies, we are a digital marketing company that is designed to help you to understand everything that you need to know about creating Pay Per Click advertising campaigns that will help your online e-commerce business to progress.
We offer a comprehensive PPC service, including managing ad campaigns, optimisation, as well as running regular PPC training courses. For more information on our services, please don't hesitate to contact us on 0118 380 0204 or drop e-mail us at sales@ppcjunkies.co.uk