In our increasingly interconnected world, mobile devices are almost always within arm’s reach. This has changed the way people search, purchase, and interact with businesses on the web. As a result, mobile marketing is no longer optional but critical to the success of a business.
Most digital marketers already recognise the importance of optimising their websites for mobile devices. However, most advertisers neglect to focus on mobile-friendly landing pages for their ads. In this blog, our PPC experts will explore what mobile-friendly landing pages are, their importance, and how you can create them. So, let’s dive in!
A mobile-friendly landing page is a web page designed, structured, and formatted to accommodate mobile devices. It contains all the critical elements of a landing page but fits within the confines of a mobile screen. It features clear messaging, easy navigation, and minimal clutter, leading to reduced bounce rates and more conversions. Mobile-friendly landing pages typically include optimised images, videos, and CTA buttons that are designed for mobile devices' tactile navigation.
Mobile devices account for nearly half of all online traffic worldwide. As such, having mobile-friendly landing pages for your ads is essential, considering that mobile traffic surpasses desktop traffic. Additionally, Google favours mobile-optimised web pages and penalises those that have a bad mobile experience. Google's Mobile-First Index prioritises mobile-friendly content, which means that non-mobile-ready pages will not rank high on search engines. Hence, mobile-friendly landing pages will help you earn higher ad rankings, increase your quality score, and lead to higher engagement rates and conversion rates.
Creating unique landing pages is a critical step in your digital marketing strategy. Here are some tips for making your landing pages mobile-friendly:
In today’s digital landscape, having mobile-friendly landing pages has become a necessary requirement for the success of online advertising. To optimise your digital campaigns, your landing pages should prioritise users' mobile experience, feature clear messaging, and be easy to navigate. By following the tips stated above, you can create mobile-friendly landing pages that capture users' attention and move them through the marketing funnel quickly. Good luck!
If you need any further advice on creating PPC ads and landing pages that will spread the word about your brand, why not get in touch with our PPC experts today? As a leading digital advertising agency with many years of experience in the industry, we can provide you with all the tools to create rewarding ad campaigns for your business. No matter if you’re a relatively small, local businesses or one that offers services on a national or international platform, we are able to help you to get your services out there, promoting them to a wide but specific audience.
For more information about what we do and how we can help your business to improve its visibility online, give us a call us on 0118 902 9912 – or send us an e-mail enquiry to sales@ppcjunkies.co.uk and we’ll get back to you as soon as possible.