Pay Per Click advertising (PPC) is one of the most revolutionary methods of advertising in the marketing industry. A well constructed PPC campaign with careful PPC Management means the sky really is the limit.
PPC advertising is instant
Every web business knows that getting visitors to your website is one of the hardest marketing challenges a company will face. Search engine marketing is one of the easiest and most effective ways to tackle this challenge. Unlike search engine optimisation (SEO) which aims to get your website to the top of the natural search listing and can take quite some time to accomplish, PPC has a more immediate reach.
Each search network is different but in principle you can be up and running with your PPC campaign typically in minutes. This means that you could be at the top of Google's search results the same day as you set up your campaign!
PPC works for all business sizes
Whether you're a new company or an established brand name, PPC advertising is a fair and effective way of marketing yourself. The way in which PPC works, means that the search engines such as Google decide what position to place your advert in, not only by how much you bid but also how relevant your website and advert is to the searcher.
A good PPC agency can work with you to improve how relevant search engines see you and ultimately improve your positioning.
PPC is cost effective
As a Pay Per Click advertiser you only pay each time a user clicks on your ads, so unlike traditional online marketing where you pay every time your advert is shown, pay per click offers great value for money if managed well. Of course a PPC campaign that is poorly constructed or has poor PPC management is unlikely to be cost effective.
A good PPC agency will be able to optimise your PPC campaign to give you the best possible return on your investment.
PPC gives you more reach
PPC advertising is also great for creating brand awareness. With different techniques such as utilising the content networks and display advertising, PPC can be taken to a new level and reach users outside of the typical search network.
PPC is measureable
One of the most important features of Pay Per Click is the ability to measure PPC results. There are many methods in which to track the effectiveness of your PPC campaign, a good PPC Agency will use a mixture of conversion tracking, click though rates, cost per click and return on investment statistics to track a campaigns progress and measure its efficiency.