PPC in Bracknell

1. Our straightforward strategy for Google AdWords: Whether you're a newcomer to PPC or have an ongoing campaign, our initial focus is on collaborating with you to understand your goals, offerings, and target audience. Subsequently, we proceed to evaluate the performance of any existing campaigns, employing various metrics to assess the effectiveness of your AdWords account. Finally, we'll recommend an optimal campaign structure or propose revisions to an existing campaign, taking into account your budget and advertising expenditure.
2. Key Elements in our PPC Audit Assessment: Utilisation of Text Ads on Google Search Network, Deployment of Display Ads and Remarketing on the Google Display Network, Implementation of Goal Definitions, Funnels, Google Analytics (GA) Conversion Tracking, and Events, Evaluation of Click-Through Rates (CTR), Cost Per Click (CPC), and Conversion Rates, Assessment of Ad Text, Copy Relevance, Banner Design, and Call to Action, Consideration of Landing Page Relevance and Optimisation. In summary, our objective is to optimise your Quality Score, ensuring you receive maximum value for your AdWords investment. This means you'll get more value out of your advertising budget.
3. Quick Pay-Per-Click Strategies for Swift Results: If your budget is constrained and you provide products and services to local businesses in Bracknell or even further in Wales, we recommend implementing geo-targeting in your PPC Campaign. For instance, you might choose to focus on customers and prospects within a 50-mile radius. Although broad targeting might seem enticing, it can inflate your Ad Spend. At PPC Junkies, we have the expertise to identify the most cost-effective locations based on real conversions and analytics, which we then integrate into your campaign. Furthermore, we may propose additional strategies such as date-parting, ad-scheduling, conducting split tests, and optimising Ad Groups. These measures ensure that your Quality Score is efficiently maintained and isn't compromised by underperforming keyword phrases.

• Enhancing Visual Attractiveness: One of the most potent and cost-effective methods of online advertising is through the Google Display Network (GDN). While it's true that click-through rates (CTRs) are notably lower on the Display Network compared to the Google Search Network, this discrepancy arises from the different context in which these ads are presented. The Display Network, however, opens up fresh avenues for advertisers that were previously unavailable. Advertisers possess the capability to define the subject matter and even pinpoint specific websites for their ad placements, granting them a substantial degree of control and allowing for efficient budget allocation. In the past, visual appeal was primarily achieved through image-based banners. Nevertheless, with the rise of responsive mobile-first websites, contemporary display ads now harness HTML5 for heightened flexibility across various platforms, accompanied by faster load times. It's important to note that text ads remain applicable to the GDN as well.

• Re-engagement (Re-targeting) Ads: Ever wondered how to recapture missed opportunities, engage unconverted visitors, or recover abandoned shopping carts? This is where re-engagement comes into play. It involves those at times persistent yet remarkably effective banners that track your online activity and display content from a website you've previously visited. Remarketing isn't confined to a specific location like Bracknell; it has a broad reach. By targeting individuals who've already shown an interest in your site, subsequent logic can be employed to further engage them. At PPC Junkies, we specialize in crafting sophisticated campaigns that harness intelligence to re-engage visitors.

The potential of combining Display Advertising with Remarketing is boundless and represents a true sales and marketing opportunity. When executed correctly, they can significantly enhance your PPC campaign, ultimately contributing to a healthier bottom line!