PPC in Newbury

1. Our straightforward methodology for Google AdWords. Regardless of whether you're a newcomer to PPC or already have a campaign in progress, our initial focus is on collaborating with you to understand your objectives, offerings, and target demographic. Following this, we proceed to evaluate the performance of any existing campaigns, employing various metrics to assess the effectiveness of your AdWords account. Ultimately, we'll propose an ideal campaign structure or recommend adjustments to an ongoing campaign based on your budget or advertising expenditure.
2. PPC Audit Factors We Check. Use of Text Ads on Google Search Network Use of Display Ads, Remarketing on the Google Display Network Implementation of Goal Definitions, Funnels, Google Analytics (GA) Conversion Tracking and Events Click-Through-Rates (CTR), Cost Per Click (CPC), Conversion Rates Ad Text, Copy Relevancy, Banner Design/Call to Action Landing Page Relevancy and Optimisation. In short, we'll look to maximise your Quality Score which means you'll get more "bang for your AdWords buck".
3. Quick Pay Per Click Wins. To achieve swift gains in your Pay Per Click (PPC) campaign, especially when operating on a limited budget and catering to local businesses in Newbury and across Wales, we recommend implementing geo-targeting. Specifically, consider targeting potential customers and prospects within a 50-mile radius. Although a broader audience may seem tempting, it can substantially increase your advertising costs, eroding your Ad Spend. At PPC Junkies, we specialise in pinpointing the most cost-effective locations by analysing real conversions and comprehensive analytics, which we then use to refine your campaign strategy. In addition to geo-targeting, we may suggest other strategies such as date-parting, ad-scheduling, split testing, and optimising Ad Groups. Our goal is to ensure that your campaign maintains a high-Quality Score, safeguarding it from the negative impact of underperforming keyword phrases.

• Visual Attraction: The Google Display Network (GDN) stands out as a highly potent and cost-effective online advertising avenue. While it's true that click-through rates (CTRs) on the Display Network tend to be lower compared to the Google Search Network due to the different context of display, it presents advertisers with fresh opportunities that were previously inaccessible. With the capability to specify subject matter and even choose specific websites for ad display, advertisers enjoy a significant degree of control. This, in turn, allows for the optimisation of budgets. In the past, banners were the primary image format, but with the rise of responsive, mobile-first websites, modern display ads leverage HTML5 for enhanced adaptability across platforms and reduced load times. Of course, text ads remain a relevant option for GDN.

• Reconnecting with Potential: Ever wonder how advertisers recapture missed opportunities, re-engage unconverted visitors, or revive abandoned shopping carts? The answer often elicits curiosity. Those occasionally intrusive yet remarkably effective banners that shadow your internet travels, reminding you of websites you've previously visited—this is remarketing. And the best part? It knows no geographical bounds; it extends beyond Newbury. Remarketing, targeted at individuals who have already shown interest in your website, triggers a sequence of intelligent actions. At PPC Junkies, we specialise in crafting sophisticated campaigns that employ data-driven strategies to re-engage these visitors.

The potential of combining Display Advertising with Remarketing is limitless, making it a veritable dream for sales and marketing. When executed correctly, these techniques can significantly elevate your PPC campaign, not to mention bolster your bottom line!