PPC in Reading

1. Our straightforward methodology for Google AdWords: Whether you're a newcomer to PPC or have an ongoing campaign, our initial focus is on collaborating with you to understand your goals, offerings, and target audience. Following this, we proceed to assess the performance of any existing campaigns, employing various metrics to grade your AdWords account and gauge its effectiveness. Ultimately, we'll propose an optimal campaign structure or recommend adjustments to an existing campaign, taking into account your budget and advertising expenditure.
2. Key Aspects Assessed in Our PPC Audit: Deployment of Text Ads on Google Search Network, Utilisation of Display Ads and Remarketing on the Google Display Network, Implementation of Goal Definitions, Funnels, Google Analytics (GA) Conversion Tracking, and Events, Evaluation of Click-Through Rates (CTR), Cost Per Click (CPC), and Conversion Rates, Analysis of Ad Text, Copy Relevance, Banner Design, and Call to Action, Consideration of Landing Page Relevance and Optimisation. In summary, our primary goal is to optimise your Quality Score, ensuring that you receive maximum value for your AdWords investment. This translates to getting the most out of your advertising budget.
3. Swift Pay-Per-Click Victories: If your budget is constrained and you provide products and services to local businesses in Reading or even beyond, particularly in Wales, we recommend implementing geo-targeting in your PPC Campaign. For instance, you might opt to focus on customers and prospects within a 50-mile radius. While the idea of targeting a broader audience may seem enticing, it could lead to higher costs and erode your Ad Spend. At PPC Junkies, we have the expertise to identify the most cost-effective locations based on actual conversions and analytics, which we then integrate into your campaign. Furthermore, we may suggest additional strategies, such as date-parting, ad-scheduling, conducting split tests, and optimising Ad Groups. These measures ensure that your Quality Score is efficiently maintained and isn't adversely affected by underperforming keyword phrases.

• Enhancing Visual Impact. The Google Display Network (GDN) stands out as one of the most potent and cost-effective methods of online advertising. While it's true that click-through rates (CTRs) tend to be lower on the Display Network compared to the Google Search Network due to the different context of their display, it provides advertisers with fresh opportunities that were previously inaccessible. Advertisers possess the capability to define the subject matter and even pinpoint specific websites for their ad placements, granting them a substantial degree of control and allowing for efficient budget allocation. In the past, visual appeal was primarily achieved through image-based banners. Nevertheless, with the rise of responsive mobile-first websites, contemporary display ads now harness HTML5 for heightened flexibility across various platforms, accompanied by faster load times. It's important to note that text ads remain applicable to the GDN as well.

• Re-engagement (Re-targeting) Ads. Ever wondered how to recapture missed opportunities, re-engage unconverted visitors, or recover abandoned shopping carts? This is where re-engagement comes into play. It involves those sometimes persistent yet remarkably effective banners that track your online activity and display content from a website you've previously visited. Remarketing isn't confined to a specific location like Reading; it has a broad reach. By targeting individuals who've already shown an interest in your site, subsequent logic can be employed to further engage them. At PPC Junkies, we specialise in crafting sophisticated campaigns that utilise intelligence to re-engage visitors.

The potential of combining Display Advertising with Remarketing is boundless and represents a true sales and marketing opportunity. When executed correctly, they can significantly enhance your PPC campaign, ultimately contributing to a healthier bottom line!