PPC in Wokingham

1. Our straightforward methodology for Google AdWords. Regardless of whether you're a newcomer to PPC or already have a campaign in progress, our initial focus is on collaborating with you to understand your objectives, offerings, and target demographic. Following this, we proceed to evaluate the performance of any existing campaigns, employing various metrics to assess the effectiveness of your AdWords account. Ultimately, we'll propose an ideal campaign structure or recommend adjustments to an ongoing campaign based on your budget or advertising expenditure.
2. Utilisation of Text Ads on Google Search Network: Usage of Display Ads and Remarketing on the Google Display Network, Implementation of Goal Definitions, Funnels, Google Analytics (GA) Conversion Tracking, and Events, Click-Through Rates (CTR), Cost Per Click (CPC), Conversion Rates, Ad Text, Copy Relevance, Banner Design, and Call to Action, Relevance and Optimization of Landing Pages. In summary, our aim is to optimise your Quality Score, ensuring that you receive the maximum value for your AdWords investment.
3. Quick Wins for Pay Per Click (PPC): If your budget is limited and you cater to local businesses in and around Wokingham or extend your services to Wales, we advise implementing geo-targeting in your PPC Campaign. For instance, you may choose to focus on customers and prospects within a 50-mile radius. While targeting a broader audience might seem enticing, it will incur higher costs and deplete your Ad Spend. PPC Junkies can identify the most cost-effective locations based on actual conversions and analytics, integrating these insights back into the campaign. Additionally, we may suggest employing tactics like date-parting, ad-scheduling, conducting split tests, and optimising Ad Groups. This ensures that your Quality Score is efficiently maintained and isn't negatively impacted by underperforming keyword phrases.

• Enhancing Visual Appeal. The Google Display Network (GDN) stands out as one of the most potent and cost-effective avenues for online advertising. Although click-through rates (CTRs) on the Display Network may be lower compared to the Google Search Network due to the different context of their display, it provides advertisers with fresh opportunities that were previously inaccessible. Advertisers have the capability to specify subject matter and even choose specific websites for their ad placements, granting them a substantial degree of control and enabling them to optimise budgets effectively. Traditionally, visual appeal was achieved through images in the form of banners. However, in today's landscape, responsive mobile-first websites have transformed display ads, which now utilise HTML5 for heightened flexibility across platforms and faster loading times. Of course, text ads remain relevant for the GDN.

• Re-engagement (Re-targeting) Ads. Ever wondered how to recapture missed opportunities, visitors who didn't convert, or abandoned shopping carts? This is where re-engagement comes into play. It involves those occasionally persistent yet remarkably effective banners that track your online activity and display content from a website you've previously visited. Remarketing isn't confined to a specific location like Wokingham; it has a broad reach. By targeting individuals who've already shown an interest in your site, subsequent logic can be employed to further engage them. At PPC Junkies, we specialise in creating sophisticated campaigns that leverage intelligence to re-engage visitors.

The potential of combining Display Advertising with Remarketing is limitless and represents a true boon for sales and marketing efforts. When executed correctly, they can significantly enhance your PPC campaign, ultimately contributing to a healthier bottom line!