Pay Per Click (PPC) advertising is a very powerful form of online advertising and search engine marketing. As such it is very important to find the PPC management agency that is right for you. To give you a helping hand, here are a few helpful tips.
Choosing The Right PPC Agency
With so many different businesses to choose from, how do you know which agency is right for you?
Research The Agency
As with anything else in life, research is very important.
Look at the agency on search engines, how well do they rank? How good is their own PPC advertising? Look at their previous and current clients and look at the advertisements. Make sure that you do as much research as you can regarding the PPC management agency and the services that they provide.
- Read Their Material Very Carefully
Read the material on the agency's website carefully, there are lots of PPC agencies and each one has its own work ethic and workplace culture. Find an agency that not only provides you with the service you want, but also feels compatible with your own work ethic and culture. Additionally, if the agency you're currently talking to doesn't seem excited to work with you, search elsewhere and find one that is
- Does It Sound Too Good To Be True?
Like with many other industries, some people unfortunately try to take advantage of others. A good rule of thumb to keep in mind is, 'if it seems too good to be true, it probably is'.
- Learn About PPC Management
Do your research on PPC advertising. You might be curious as to why you should learn about PPC when after all you're visiting a PPC agency to manage your PPC needs. However, whilst you're talking to agencies, you need to be able to ask intelligent questions and in order to do this; you'll need at least a basic understanding of PPC. You can learn more about PPC management by visiting our Blog post titled, “What Is PPC Management?"
- Meet Face To Face
A face to face meeting can be very valuable. If you were searching for a potential employee to fill a vacancy, a face to face interview, or at least a video web chat interview is a very valuable tool to find the right candidate. The same is true for a PPC management agency. Make sure you meet the agency face to face to discuss the services that the agency can provide and how these services can meet the needs of your business.
- Clarify Who Is The Owner Of The AdWords Account
Make sure you own the AdWords account. Agencies can create an account and manage your PPC needs; however you should remain the owner of your own AdWords account. The agency will be able to access your account through what is known as the “My Client Centre" (MMC).
- Choose A Certified Agency
If you're hiring a PPC Agency to provide you with a professional service, make sure that they are a certified partner/individual. If they are providing you with a PPC management service that utilises Google AdWords, make sure that the agency is Google AdWords Certified.
- Ask About Transparency
Make sure that the PPC agency is willing to give you full transparency regarding their reports. Additionally ask about transparency with regards to how you will pay for the PPC management, will it be a rolling contract or an upfront fee?
Like many of these tips, the key to finding the agency that is right for you is a mixture of both research and asking the right questions.
- Speak To Numerous Agencies
Don't just settle for the first agency you speak to. Talk to a variety of different agencies and take notes. This way you can compare the PPC management services offered by all the different agencies and choose the service that is best suited to the needs of your business.
- The Attitude Of Their Employees
When you speak to the business on the phone and when you visit them in person; take note of their attitude. If they speak to you in a cold and uninterested manner, can you trust them to take an interest in your business and be enthusiastic about your Pay Per Click advertising?
Find a business that is excited and enthusiastic to work with you on your advertising campaign. Talk to numerous different businesses, ask them the right questions and do your research.
Interested In Professional Pay Per Click Advertising? Talk To PPC Junkies; The PPC Experts
There are numerous benefits to working with PPC Junkies. With a professional PPC management service from us, you'll receive a dedicated account manager who will provide you with monthly reporting and monitoring. In addition to this, you will also receive refinements to the campaign as required.
Additionally, our PPC campaigns can grow as your business does. This gives you the ability to invest at a level that fits the needs of your business. This means that as your business grows you can also increase the size of your campaign.
Pay Per Click advertising is becoming increasingly more competitive and in order to succeed you may need the help of experts. PPC Junkies are PPC addicts. We have the skills required to turn poorly optimised advertising campaigns into well refined campaigns. With our commitment, expertise and dedication alongside constantly refining and monitoring your campaign; we have the skills to make your campaign a success.
Give Our Team A Call Today
If you are interested in a PPC management service from PPC Junkies and would like to speak to us, or if you have any questions that you would like to ask about PPC management; please feel free to call our friendly team of PPC experts on
0118 380 0204.
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