Pay Per Click (PPC) is a form of internet marketing where you are able to advertise your site on search engines by paying when a user clicks on your ad. PPC ads are shown on search engines, either above, below or next to the 'natural' results.
Many companies with eCommerce websites use Search Engine Marketing to advertise their sites as it is a low cost, effective form of marketing. Other than PPC, there is one more type of SEM known as Search Engine Optimisation or SEO. This is a slower process where your website will be optimised to rank higher in the natural search engine results, for more information on SEO, please visit our sister company SEO Junkies.
PPC is instant and is great for people who are looking for results immediately, for example new sites that need to get their brand out there as soon as possible. It is works in a similar way to Pay As You Go in that you only pay money when a user clicks on your advert.
This type of marketing can become quite expensive as costs are being built up constantly all day, however PPC Junkies are a PPC Management company so we will look after your campaign and ensure that you are getting the most for your money. We will create your campaign using the best techniques available, some of which are points suggested by Google themselves. After creation, we manage your campaign and check it daily to check for any improvements or changes we can make that will make your money go further and increase your CTR.