There are numerous digital marketing techniques that businesses can use to promote their businesses online. For example, Search Engine Optimisation and PPC advertising. However, which is better for your business? Should you hire a SEO agency to create optimised content? Or should you attend a PPC training course and learn how to create high quality Pay Per Click advertisements?
PPC Vs SEO, Which Is Better?
With regards to speed, PPC advertising is the clear winner. With the example of Google Adwords, as soon as your adverts are approved, you can start advertising on search queries. So if you want to start finding leads from search engine marketing as soon as possible, high quality PPC advertisements could be a valuable part of your digital marketing strategy. However, it is important to remember that many businesses are trying to advertise their products and/or services using PPC advertising and places in the search engine advertisements are limited. As such, it is very important that your business’ PPC ads are optimised.
If you’re concerned about the longevity of your digital marketing strategy, your business might be interested in Search Engine Optimisation services. Whilst PPC does have the advantage with regards to speed, a competitor could start to bid more on a query and outrank you. Whilst SEO does indeed take time to set up, once you start ranking in organic search results, a competitor cannot outrank you simply by bidding more.
If your business would like to rank for a very competitive search query in a competitive industry, you might discover that the organic SERPs for your query are dominated by industry leaders. Whilst it is not impossible to organically outrank these websites with a professional SEO digital marketing campaign, it might be a better decision for your business to utilise Pay Per Click advertising.
- Ease Of Use
Digital Marketing is an industry that is frequently changing and as such it requires the skills of trained individuals. If you’re interested in learning Pay Per Click advertising techniques, speak to the friendly and talented team at PPC Junkies and enquire about our PPC training course. Our training includes a wide array of information, including links and PPC resources, planning spreadsheets, and a buffet lunch.
Many would say that PPC is paid search and SEO is free search. However, whilst it is true that you pay for clicks with PPC advertisements and you do not pay for clicks with organic search rankings, you have to consider the cost of a SEO campaign.
Indeed, a SEO campaign is not quick. Using Search Engine Optimisation techniques to increase your business’ rankings in organic search results takes time and skill. So whilst the click may not cost money, there will be a cost associated with hiring an agency, a dedicated SEO professional, or SEO training.
Also, it is important to remember that whilst you do pay for clicks in a PPC advertising campaign, if you optimise your advertisements, you could see an increase with regards to Click Through Rates, a reduction in the Cost Per Acquisition, and an increasing Return on Investment.
- Position In SERPs
If you have the goal of rank one in organic search, you will find that paid search still outranks you for the top three/four search results. Also, with the ability to add additional information to the search listing such as a telephone number or other marketing messages, PPC advertisements could be a very valuable part of your digital marketing strategy.
Is PPC Right For Your Business?
If you would like to utilise PPC advertising such as Google Adwords in your business’ digital marketing strategy, you might be interested in either attending one of our Pay Per Click advertising training courses, or contacting our team and enquiring about our professional PPC management service.
PPC Training From PPC Junkies
With a training course from the talented team of digital marketers at PPC Junkies, your business can learn about lots of different PPC techniques.
PPC courses from PPC Junkies include information regarding ad sculpting and effective ad copywriting. However, our course also includes information regarding setting up an Adwords campaign, how to create an effective landing page, and it includes information and advice regarding PPC terminology.
Also, our PPC training courses are limited to just five delegates at a time. This means that the dedicated course instructor can spend time with you and your business to answer any questions that you might have regarding PPC advertising.
A Professional PPC Management Service
PPC Junkies is a specialist PPC agency that focuses 100% on Pay Per Click advertising for Google Adwords campaigns. Thanks to our in depth knowledge of Adwords and the inner workings of Quality Score, we can provide your business with a PPC management service that maximises Click Through Rates and provides the best possible Return on Investment.
Contact The Friendly Team At PPC Junkies Today!
A successful PPC campaign could bring high volumes of well-qualified traffic to your website. If you’re interested in either a PPC training course or a professional PPC management service from the talented team at PPC Junkies, please get in touch with us using the information below.
Additionally, if you have any questions or if you would like more information regarding the services or training courses that are available from our team, please do not hesitate to contact us.
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